Every year, toy fairs around the world bring together toy manufacturers, distributors, toy suppliers, innovators, and enthusiasts to showcase the latest trends and innovations in the global toy industry. Attending toy fairs provides valuable market insight. You can observe consumer preferences, emerging toy trends, and the strategies adopted by different companies. This information can help you make strategic decisions in terms of your toy selection, pricing, and marketing strategies. Join us on a journey through these vibrant showcases that have left an indelible mark on the toy industry.
Table of Contents
1. The Nuremberg International Toy Fair
- Every year in early February
- Messezentrum, 90471 Nürnberg - Nuremberg, Germany
- https://www.spielwarenmesse.de/en/
For Nuremberg, a small city in the southeast of Germany close to the Czech Republic, for people around the world, especially children, Nuremberg has another title – “City of Toys”.
Every February, this place will become a gathering place for the world’s toys. Thousands of toy industry professionals and enthusiasts will come from all over the world to participate in the Nuremberg Toy Fair.
Since the Nuremberg Toy Fair in Germany was first held in 1949, it has been attracting toy companies from all over the world to participate in the exhibition. It is the most well-known professional toy transaction exhibition in the world in terms of exhibition scale.
It is held once a year and is a well-known and well-known toy industry in the world. One of the world’s three major toy fairs with the widest influence and the largest number of exhibitors.
It has been held for 70 times, with an exhibition area of 170,000 square meters. With 2,886 exhibitors from 68 countries around the world, it is the largest, most professional and oldest toy show in the world. Currently, the Nuremberg Toy Fair has become an expansion sales channel, a place to release the latest products and discover and maintain customers.
Integrated platform. More than 120,000 kinds of toy products are displayed at the 170,000-square-meter exhibition.
Features of The Nuremberg International Toy Fair : It is the most well-known, most influential, largest and most professional toy exhibitor in the world’s toy field. It is also the vane of global toys.
2. Hong Kong Toys & Games Fair
- Every year in mid-January
- Hong Kong Convention and Exhibition Centre - Hong Kong, China
- https://www.hktdc.com/event/hktoyfair/en
Currently, the Hong Kong Toy Fair is the largest international toy fair in Asia and the second largest in the world.
The exhibition area reached 57,005 square meters, with 1,990 companies from 42 countries and regions participating, and 42,920 visitors, half of whom were from outside Hong Kong. The exhibition is also held concurrently with the Hong Kong Baby Products Fair, the Hong Kong International Stationery Fair and the Hong Kong International Licensing Show.
The total number of visitors to the exhibition exceeded 10,000, an increase of 4% over the previous year.
In order to keep pace with economic development and comply with market trends, the Toy Fair will continue to retain three special zones: the Sporting Goods and Amusement Equipment Zone, the Children’s World and the New Era Smart Toys Zone.
At the same time, the exhibition also added a new area for action and field games, which mainly includes action and skill games and toy guns. The three exhibitions held over four consecutive days brought together more than 2,940 global exhibitors, bringing a variety of innovative products with high technology and rich educational elements. More than 49,000 buyers visited during the exhibition.
The Hong Kong International Licensing Show held at the same venue brought together more than 1,000 brands and licensing projects from all over the world.
Features of the Hong Kong Toys & Games Fair: Hong Kong produces various types of toys, among which plastic toys are particularly strong. Counting together with re-exports, Hong Kong is the second largest toy exporter in the world.
3. Toy Fair New York
- Every year in early October
- Jacob K. Javits Convention Center - New York City, USA
- https://toyfairny.com/
The Toy Fair in New York, formerly known as the “North American International Toy Fair,” is a prestigious international expo established in 1903.
It serves as a platform to showcase the latest toys, games, hobbies, and seasonal products, uniting companies from the toy and entertainment industry.
The New York Toy Fair is an event not to be missed when entering the U.S. domestic toy market (a huge market share of US$2.7 billion). More than 30,000 toy industry professionals from more than 100 countries gathered here to establish more effective connections with more than 1,000 exhibitors.
The New York International Toy Fair is the largest toy fair in the Western Hemisphere and one of the three major toy fairs in the world. It is held once a year and has been held for more than 100 times so far.
Features of Toy Fair New York: Participating in the New York Toy Fair is facing the world’s largest consumer market and will play a huge role in promoting exhibitors to expand the North American market.
4. International Tokyo Toy Show
- Every year in early June
- Tokyo Big Sight International Exhibition Center - Tokyo, Japan
- https://toys.or.jp/toyshow/
The Tokyo International Toy Show is the earliest professional toy exhibition in Asia, synchronizing with the toy industry’s entry into large-scale modern production.
It is based in Asia and serves the world, opening a pragmatic and efficient channel for the integration and promotion of the toy industry at home and abroad.
The exhibition covers an area of 50,000 square meters, a year-on-year increase of 8%, with 1,578 booths. 968 exhibitors from 27 countries and regions have beautiful displays, and more than 100,000 toy products of all categories compete at the same venue.
The exhibition attracted 53,856 professional visitors from 27 countries and regions, an increase of 11% over last year, including 2,838 overseas buyers, a surge of 21%. The on-site negotiation atmosphere was warm and transactions were active, demonstrating the booming momentum of the global toy market.
In order to meet the strong demand of the industry, the exhibition will continue to expand its scale and display comprehensive toy products.
Features of the International Tokyo Toy Show: Product innovation is very strong. The exhibition allows us to see that the Japanese can be extremely simple and simple in product design and function, but they are also durable.
5. China Toy Expo
- Every year in mid-October
- Shanghai New International Expo Centre - Shanghai, China
- https://www.china-toy-expo.com/en/
China Toy Expo (CTE) is hosted by the China Toy and Juvenile Products Association (CTJPA), the only national trade organization for toy and baby products in China.
This tradeshow will present toys covering 17 major categories. 95% of exhibitors are primary source factories. Strongly supported by local governments and associations from 20 production hubs, like Dongguan, Shenzhen, Chenghai, and Xingtai, CTE will welcome high-quality leading companies and factories from these hubs.
Every October, thousands of top-rated suppliers and brand owners showcase a diverse array of toys, games, and concepts to over 100,000 domestic and international buyers.
Visitors can expect on-site forums, meetings, and galleries that reflect market insights and industry trends in China.
Features of the China Toy Expo: At present, CTE China Toy Exhibition has become the only exhibition chosen by well-known brands from nearly 30 countries and regions in China.
6. Mir Detstva Expo Moscow
- Every year in late September
- Expocentre Fairgrounds - Moscow, Russia
- https://www.mirdetstva-expo.ru/en/
The Mir Detstva is an international trade fair held annually at the IEC Expocentre in Moscow since its inception in 1994.
Translated from Russian, “Mir Detstva” means “World of Childhood,” aptly reflecting the fair’s core themes. Organized by Expocentre, a renowned organizer in Russia, the fair has over the years evolved into a significant communication and information platform for its industry.
Various companies leverage this platform to showcase their latest developments, trends, and products to professionals.
The fair primarily focuses on products for newborns and babies, toys, creativity and design items, stationery, licensed children’s products, school supplies, children’s furniture, and sports equipment.
Features of Mir Detstva Expo Moscow： it reflects the current trends in the children’s and youth sector in Russia and beyond. For industry insiders, this annual event in Moscow is a must-attend.
7. Kind + Jugend Cologne
- Every year in early September
- Köln Messe - Cologne, Germany
- https://www.kindundjugend.com/
The fair “Kind + Jugend” is the leading international trade fair for children, toddlers, and baby equipment. On the basis of the motto “Learn from children and stay curious,” the fair takes place once a year at the fairgrounds of Messe Köln.
Since its founding in 1960, it has offered a wide range in all areas and product categories such as toys, clothing, car seats, strollers, toiletries, and children’s furniture.
It offers the world’s broadest range of baby and children’s equipment and therefore counts as the information platform that provides a complete overview of all relevant product areas, pioneering trends, and revenue-generating innovations.
Features of the fair “Kind + Jugend” are always the awards for young designers, for the most outstanding innovation, and for the top consumer product of the year.
8. Playworld Middle East Dubai
- Every year in late November
- Dubai World Trade Centre - Dubai, UAE
- https://paperworld-middle-east.ae.messefrankfurt.com/dubai/en.html
Playworld Middle East is the only trade exhibition in the Middle East dedicated to the entire product range of kids’ products.
The exhibition presents worldwide manufacturers and their innovations as well as regional distributors of renowned brands representing everything from toys, hobbies, baby products to sports equipment, children’s furniture and so much more.
Exhibitors are all from all over the world, and the on-site trade transactions of Chinese products are particularly outstanding. The exhibition will be held concurrently with Paperworld Middle East.
Features of Playworld Middle East Dubai: provides a good business platform for many Asian exhibitors to successfully explore the Middle East market with huge potential.
9. Pingxiang Toy Fair
- Every year in March and October
- Huizhan Road, Fengzhou Town, Pingxiang County, Xingtai City, China
- https://www.pingxiangxian.gov.cn/single/291/76833.html
China·North (Pingxiang) International Bicycle, Baby Carriage and Toys Expo
The Expo is divided into two exhibition areas, the South Hall and the North Hall, with an exhibition area of 55,000 square meters, 2,750 international standard booths, more than 1,500 exhibitors, and thousands of new products on display, covering bicycles, baby car toys, balance bikes, safety seats, production equipment and accessories. During the Expo, a parent-child shopping festival will also be held to allow parents to enjoy more affordable goods.
Since 2014, Pingxiang County has successfully held the 16th China·North (Pingxiang) International Bicycle, Baby Carriage and Toys Expo, attracting 52 countries and regions to participate in the exhibition, with a cumulative transaction volume of more than 50 billion yuan, forming a virtuous circle of “industry supporting exhibitions, and exhibitions promoting industries”.
Pingxiang Toy Fair is the most attended and emerging exhibition with the greatest potential for children’s riding toy manufacturers
Summary
Toy fairs provide an excellent platform for networking with industry professionals. You can connect with toy manufacturers, wholesalers, and other toy buyers, which can lead to potential collaborations, partnerships, or future business opportunities. Building a strong network within the industry can be beneficial for your career as a toy buyer. You will always find products that surprise you.