The “Children’s Stroller Performance Evaluation Specification” group standard (hereinafter referred to as “Children’s Stroller Group Standard”) was officially released and implemented in October 2020. While the safety index is higher than the national standard, it also takes into account the needs of consumers.
1、 Complying with consumption upgrades, new attempts in the field of consumer product standards
Strollers have become one of the essential durable consumer goods for families. With consumption upgrades, consumers pay more and more attention to performance indicators such as ease of use, comfort, functionality and durability in addition to product safety. The China Toys Association’s investigation of the children’s stroller market found that some children’s strollers occupy the market at low prices. Not only the safety of low-priced products cannot be guaranteed, but there is also a big gap between other indicators such as comfort and functionality and high-quality products. , consumers of these potential indicators cannot distinguish. The release and implementation of group standards for children’s strollers conforms to the general trend of consumption upgrading, and guides enterprises to launch more specialized, characteristic, and novel products to meet the individual needs of consumers and allow consumers to follow the rules when purchasing.
2、 The selection of relevant indicators is internationally advanced
On the basis of complying with the national standard, the group standard for children’s strollers draws on the requirements of the EU REACH regulation on chemical control and adds new requirements for 19 kinds of migratable elements, 10 kinds of plasticizers, formaldehyde, and azo in terms of chemical safety.
3、Participation of leading enterprises in the industry and endorsement by professional certification bodies
The 11 children’s stroller companies participating in the drafting of group standards for children’s strollers are all well-known brands at home and abroad and are representative.
4、Promote sales, channel recognition, and broad prospects for industry applications
The implementation and certification of group standards for children’s strollers can highlight the differentiation of enterprise products to a higher standard, help to enhance brand competitiveness, effectively promote the actual sales of participating enterprises, and increase the annual sales of participating enterprises by 15%-25% wait.
The formulation, implementation, and certification of group standards for children’s strollers reflect market trends and reflects the industry’s high standards and strict requirements for children’s products. The high-quality development of the industry is of great significance.🔷